NJSBA Family Law Section

Hello Family Law Section members,

On Thursday, Oct. 26, NJICLE in cooperation with the NJSBA Solo and Small-Firm Section will present Why Her (or Him) and Not Me! How to Get Reporters to Call You and Not Lose Your License at the New Jersey Law Center from 7 to 9 p.m.

Did you see your colleague quoted in the news? Why are reporters calling them instead of you?

The answer could be that reporters call the people they know; they don't call an attorney they have never heard of. Therefore, it is critical to learn how to introduce yourself to the media as a source to comment on a case or the business implications of a new law.

When you do get a call from a reporter, do you know where to draw the line to ensure you follow the Rules of Professional Conduct? Register to learn how to safely speak about your cases, or explain how a change in regulation will affect business operations.

Our panelists will provide you with the ethical requirements and boundaries for talking with the media. Based on a sample, you will draft a Media Profile - a biographical introduction that will help you reach out to reporters at the business and trade press your clients and prospects read.

Featuring:
Janet L. Falk
Falk Communications and Research
Patricia P. Werschulz, Esq.
Werschulz Patent Law, LLC, Cranford

TOPICS
1. Understand the ethical issues of presenting yourself to reporters as a source
2. Review the ethical issues of speaking to reporters about a case your own firm filed in court
3. Develop brief biographical material to introduce yourself to the media as a credible source on legal and business issues
4. Prepare material (press release) to announce the status of a case filed in court

Click here to register for Why Her (or Him) and Not Me! How to Get Reporters to Call You and Not Lose Your License.
Click here to download a form to register.
Click here for a form to register a group.
For questions or to register by phone, please contact an association representative at 732-214-8500.

All the best,
Barbara

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Barbara Straczynski
Director of New Media and Promotions
New Jersey State Bar Association
New Brunswick NJ
(732) 937-7524
[email protected]
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