Laurie Santos, professor of psychology, and Tamar Gendler, professor of philosophy and cognitive science, both at Yale University, wrote an article recently entitled “2014: What Scientific Idea is Ready for Retirement?” In the article they talked about the G.I. Joe Fallacy. It refers to the 1980's children's show and its repeated end of show tag line uttered to Johnny, Tommy, Mary, Alice, etc.: “Now you know. And knowing is half the battle.” We've heard the expression, “Knowledge is power. “While it may be true in many areas, it is not the whole story when it comes to making lasting and productive changes in our lives. Knowing something cognitively or intellectually ...