Can You Justify Your Job? Really??
Using Hard Numbers to Report and Track the Financial Results of Business Development
Tuesday, October 1, 2013
6PM
Drinks and hors d’oevers will be served
New Jersey Law Center
One Constitution Square
New Brunswick, NJ
Hosted by the New Jersey State Bar Association
Myron Gellman, MBA, Managing Director, Mercadien Group
Rhonda Maraziti, Director of Marketing & Practice Growth, WithumSmith+Brown
Moderators:
Sally Glick, MBA, Principal, Sobel & Co., LLC
Christine S. Filip, Esq., Director of Business Development, Saiber LLC
Many professional service firms are not equipped to track new matters and new clients that are the result of business development (BD) activities and the resulting revenues. BD activities run the gamut -- branding, conferences, meetings, article publication, and community service, among others.
This Forum brings the numbers’ experts together for a lively conversation on how they track and report business development results in real numbers. Really? Yes!
Without a financial justification, a business developer’s job is just an expense to be cut in negative economic cycles or when firms get nervous. Put aside all the impediments you know about why you can’t track real numbers, and start, at minimum, to formulate your own profit and loss statement on your job. You cannot win what you do not own.